MobiPro Reach

MobiPro Reach enables permission-based SMS marketing.  People who register their details with MobiPro Reach are sent special offers, discount coupons and entries to contests by consumer product companies. The objectives of using MobiPro Reach for a consumer product company are two-fold, as follows:

• Building a database of potential customers for the company’s products; and
• Sending targeted advertising to potential customers based on an analysis of the demographics available in the database.

MobiPro Reach can help companies promote offers to specific consumer segments. For example, a premium health club can advertise discounts on memberships to persons earning more than Rs 300,000 annually. While SMS offers the ability to reach persons on their personal mobile devices that are usually accessible at all times, there is also support for E-mail, which could be used to send additional information.

A notable product feature is the query module that lets consumers request services such as the delivery of movie or concert tickets, or for discount coupons and offers to be downloaded to their cell phones. This makes the service offering a 2-way, interactive communication, and, by giving customers the option to request specific information, respects their privacy by ensuring that they are not overloaded with superfluous, “junk” information.

MobiPro Reach is based on the fact that members agree to add their profiles to a data pool to receive promotional offers or request services. Messages comply with a no-spamming policy and respect the customer’s privacy.

Product Features

• Book tickets

Ability to order tickets for which a confirmation code would be returned to the customer and the request forwarded to a home delivery or pick up agent, service or team.

• Entry to contests

Contests can be used to build a database of potential customers, which can be used at a later stage to send targeted advertising content. Alternatively, pure contest could also be run using MobiPro Reach. Registered users can key in a contest keyword or chose from available options to enter a contest.

• Engage loyalty program members

Reward your customers and entice to your store by offering invitations and special discounts.

• m-coupons

Query module for consumers to request for downloadable m-coupons. For example, a member can request for discount coupons available from pubs located in his town, which would be delivered to the customer over SMS.

Product Benefits

• Appealing to the techno savvy – premium segment.
• Permission-based marketing.
• Instant, cost-effective delivery mechanism.
• Database with demographic information of members that can be created as well as utilized to identify potential customers and analyze purchase patterns.
• Promotion of customized messages based on attributes of target segment.
• m-coupons to increase the purchasing power of consumers.
• Volume delivery in minutes.
• Query module for consumers to request for information on events/programs.
• Mechanism for instant feedback on customer queries.
• Efficient channel of communication that is non-intrusive and respects the privacy of customers.

Pricing

We will be glad to share details of pricing with you on request.